How many users do I need for an A/B test

Back to list2023-12-10
You

How many users do I need for an A/B test?

ChatGPT

It depends on the effect you would act on, not the effect you hope for. Decide the smallest difference worth shipping, then compute the size for that. Running until significance appears is the most common way to get a result that will not replicate.

You

Is there a simpler version that gets most of the benefit?

ChatGPT

Yes: do the first step, skip the automation, and revisit in a month. Most of the value is in the first step, and most of the cost is in making it repeatable before you know it is right.